How to send "Cold email"

💌 What is a Cold Email?

A cold email is an unsolicited email sent to someone the sender has no prior relationship with, usually for a business or professional purpose—like networking, sales, partnerships, job hunting, or pitching ideas.

🌟 Why is Cold Email Important?

1. Direct Access to Decision-Makers

   Bypasses gatekeepers (e.g., job portals, customer service) and connects you with hiring managers, executives, or collaborators.
   
   

2. Low Cost, High Potential
   No need for ads or connections—just research, strategy, and a well-written message.
   
   

3. Opportunity Creation
   Helps you land interviews, get clients, sell products, or grow your network—even if you're unknown.
   
   

4. Scalable Outreach
   You can reach out to multiple people across industries and roles.

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✉️ How to Send a Cold Email (Step-by-Step)

1. Research the Recipient

• Understand who they are, what they do, and why you’re reaching out.

• Look for common ground (e.g., school, interest, problem they face).

2. Write a Catchy Subject Line

• Short and specific (e.g., “Loved your talk on UX at Google” or “Quick question about your product”).

3. Craft the Email Body

• Greeting: Be personal (“Hi Sarah,” not “Dear Sir/Madam”).

• Introduction: Say who you are in 1 sentence.

• Value: Quickly explain why you’re reaching out and what’s in it for them.

• Call to Action: End with a clear ask (e.g., “Would you be open to a quick 15-min chat next week?”).

• Keep it Short: Ideally under 150 words.

4. Proofread & Personalize

• Avoid typos.

• Make it sound like it’s written just for them (no generic copy-paste).

5. Follow Up

• If no reply in 3–5 days, send a polite follow-up.

• Limit to 2–3 emails max unless they reply.

✍️ Sample Cold Email

Subject: Quick question about your work at [Company]

Hi [First Name],
I hope you’re doing well! My name is [Your Name], and I’m a [what you do / where you're studying or working]. I came across your work on [specific project/article/post/speech] and was really impressed by [brief, genuine compliment or insight].

I’m currently [what you’re working on / goal you're pursuing], and I’d love to ask you a couple of quick questions about your experience at [Company or Role]—if you're open to it.

Would you be available for a 15-minute chat sometime next week?
Thanks so much for your time!

Best,
[Your Full Name]
[Your LinkedIn or website link, if applicable]